The loyalty programme is dead
Updated excerpt.
Inaugural Awards — Asia Pacific — Winners revealed March 2027
Where remarkable experience is recognised
A media and awards platform celebrating customer experience excellence across Asia Pacific — recognising the people and programmes setting the standard, and reporting on the work behind them.
Get involved
Be part of the first cohort.
Tell us how you’d like to take part. We’ll be in touch as entries, sponsorship, and the judging panel open.
The Awards
Eight categories. Four pillars.
One standard.
Regional WinnerCountry Winner — where entries qualify
01
Experience Design
Best Guest Experience
Hospitality
Best Customer Journey
Cross-industry
02
Engagement & Retention
Best Loyalty Programme
Hospitality
Best CRM & Personalisation
Cross-industry
03
Capability & Innovation
Best Use of Technology in CX
Cross-industry
Best CX Transformation
Hospitality
04
People & Leadership
CX Leader of the Year
Asia Pacific
Rising Star of the Year
Asia Pacific
Cross-category honours are selected by the judges with no entry required, including the Grand Prix — Brand of the Year. Every entry competes at regional level first; country-level recognition is awarded where entries qualify — no additional fee or entry required.
What is REXIA
Editorial image — a portrait or venue
Media and awards. One platform.
The awards engine is an annual recognition programme for customer experience excellence across Asia Pacific — eight categories over four pillars, judged by practitioners, with regional and country-level winners revealed each March. It rewards the work itself: the guest experiences, the loyalty programmes, the transformations, and the people driving them.
The media engine is a weekly newsletter — curated customer experience intelligence, rewritten for Asia rather than borrowed from the West. A free tier keeps the thinking open; a paid subscription supports the deeper reporting, CX benchmarks, and archival record the programme is built to leave behind.
The Media
Customer experience intelligence,
rewritten for Asia.
A weekly read for practitioners — the signal, not the noise, drawn from the region’s own operators and reporting.
LatestAll articles
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Analysis
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What Jakarta super-apps understand about service
Five operating lessons from platforms that treat CX as infrastructure.
Free
$0Three stories a week — the headline reporting, open to everyone.
3 stories every week
Free to read every week
Paid
$9 /mo · $89/yrThe full read — reporting, analysis and data, in the spirit of The Information and Puck.
Every story, in full — no cap
Monthly deep dives & analysis
Quarterly CX benchmarks & data
Full issue archive
Paid subscriptions open once the free list reaches 500 readers.